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Handbook of Sustainable Design of Digital Services

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Are the advertisements clearly identified as such and do they have a real economic value in the service ?

Recommendation 

Use

A People

B Planet

B Prosperity

Difficulty

**

Priority

High

Récurrence

OnUpdate

Tests

Are the ads skippable?

Precisions

Targeted or untargeted advertising can be an essential source of revenue for the digital service, the added value must be sufficient to justify these promotional inserts, and users must be able to distinguish these advertising banners from the contents of the service.

Use Case

Benefit analysis

Additional elements

Operational issues related to the project

Posts

Rule for assessing the level of compliance of the criterion

Formalisés = 100 ; prévus = 75 ; Identifiés = 50 ; Non = 0 / 100

Life cycle

Conception

4 other criteria related to the recommendation: Value: design an ethical Digital Service, in line with your values

Recommendation Essential

Methodology

Does the service avoid Dark Patterns ?

Recommendation Essential

Use

Are rules in terms of respect for the user in place ?

Recommendation

Use

Are the legal display and communication standards on the RGAA (public service and private company with more than € 250 million turnover) taken into account ?

Recommendation

Use

How well is the user's attention controlled by the service ?