How well is the user's attention controlled by the service ?
Has a diagnosis of attentional design been carried out?
The user's attention is an asset that should be considered scarce and valuable. From this perspective, respect for the user also depends on his ability to focus his attention on the elements of his choice, rather than those that the service would like to highlight.
Captology study is deployed
- Attentional design - Planet centric - Captology evaluation matrix
4 other criteria related to the recommendation: Value: design an ethical Digital Service, in line with your values
Are rules in terms of respect for the user in place ?
Does the service avoid Dark Patterns ?
Are the advertisements clearly identified as such and do they have a real economic value in the service ?
Are the legal display and communication standards on the RGAA (public service and private company with more than € 250 million turnover) taken into account ?