Is the practice of e-mailing considered, justified and reduced to what is strictly necessary ?
Is access to unsubscribe fast and easy for the user (without a confirmation request)?
Emailing especially when the emails contain rich content, generate a significant environmental footprint. In the case of mass distribution, these impacts are multiplied. Newsletters for exemple is generate explosion of traffic. The content, volumes and delivery targets must be reduced to compensate with efficiency and relevance for what was supported by mass delivery.
Rule for assessing the level of compliance of the criterion
8 other criteria related to the recommendation: "Less is More": Focus on essential features and simplify your interface
Is a visual soberness implemented so as to reduce energy resources use and the impact on the material deterioration of the visual, sound and tactile interface's components ?
Are the features used by the user ?
Are decision-making justified and approved by reliable indicators on the use of functionalities throughout the service life cycle ?
Is there a policy / approach / routine for the progressive reduction and prioritization of functionalities, interactions and graphic elements ?
Are the stakeholders of the SEO service involved, starting from the design phase ?
Are an archiving schedule and a lighter version of the old searchable content implemented ?
Has the analytics been limited to what is strictly necessary to optimize the service ?
Are third-party services (social network feeds, social wall, carousels, google maps, etc.) not used for convenience to compensate for the lack of content production resources ?